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Science 7 July 2000:
Vol. 289. no. 5476, p. 59
DOI: 10.1126/science.289.5476.59
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Essays on Science and Society

ESSAYS ON SCIENCE AND SOCIETY:
Selling Science to the Public

Roger Highfield

In this essay, Highfield reflects on his personal experiences as science journalist and editor at the British broadsheet the Daily Telegraph. Highfield believes that scientists can learn from journalists' dialogue approach to science communication. Highfield believes that readers are "ignorant but smart," and are sufficiently sceptical not to believe all the hype that they read. What is most important is that a dialogue is created. For example, large-scale experiments performed by the Daily Telegraph together with the BBC allow the public to get a glimpse of the scientific method that is often ignored.

The author is at the Daily Telegraph, 1 Canada Square, London E14 5DT, UK. E-mail: science{at}telegraph.co.uk

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THIS ARTICLE HAS BEEN CITED BY OTHER ARTICLES:
Assessing Mass Media Reporting of Disease-Related Genetic Discoveries: Development of an Instrument and Initial Findings.
E. Mountcastle-Shah, E. Tambor, B. A. Bernhardt, G. Geller, R. Karaliukas, J. E. Rodgers, and N. A. Holtzman (2003)
Science Communication 24, 458-478
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