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Science 10 March 2006:
Vol. 311. no. 5766, p. 1355
DOI: 10.1126/science.311.5766.1355b
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Figure 1
A Japanese astronomer wants you to ponder the heavens evens you engage in earthier activities. His idea: astronomical toilet paper. Every 70 centimeters, the paper tells, with pictures and text, of the formation, evolution, and death of a star. "By reading this toilet paper, I'm hoping people will realize they are part of the universe and possibly develop an interest in astronomy," says its inventor, University of Tokyo Ph.D. candidate Masaaki Hiramatsu. Over the past year, observatories and science museums have sold 13,000 rolls at $2.25 apiece (see www.tenpla.net/atp).

Hiramatsu hopes to extend his market by playing to the intense Japanese interest in astrology: His next roll will feature "interesting heavenly objects in the vicinity of the zodiac constellations."

CREDIT: ATP




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